The Growth and Resilience Team for Business

Strategy, hands-on leadership, and training tailored for high-growth companies.

Playbook drives measurable growth and builds resilience for companies of all sizes—from SMEs to publicly traded enterprises—across diverse industries. With decades of experience working with executives, boards, teams and investors. Our diverse and cross sector perspectives enable us to tackle challenges from all angles, delivering solutions as unique as the businesses we serve. 

We’re doers. We bring the best resources and subject matter expertise to work alongside you and your team on implementation. 

We align your goals, culture, and operations for measurable growth, removing barriers along the way to ensure growth and resilience.

OUR SERVICES

Strategy Consulting

We are obsessed with growth. Helping companies scale is what gets us out of bed in the morning. We are experienced entrepreneurs, investors and advisors. We thrive on creating innovative strategies that enable high growth for your business.

Business Development and Executive Leadership Support

We know what it takes to win new business. We have built companies from the ground up, helped scale existing businesses, improved sales processes, implemented digital sale solutions and led corporate sales teams to exceed their annual sales targets.

People and Culture Training

We have a deep history of working with organizations at various growth stages, our team specializes in delivering training and coaching sessions that yield extraordinary results. We currently offer training and coaching in problem solving, execution, influencing and leadership.

Innovative strategies, real results.

MEET THE TEAM

Don Stickney | —

Principal and Founder

Don is a Principal and Founder of Playbook. He has over seventeen years of experience in business development and client service across North America in corporate strategy, communications, government relations, and M&A...

Kurt McFee | —

Principal and Founder

Kurt is a Principal and Founder of Playbook with extensive experience in investing in, advising, and leading startups. As the current COO at Appara, he has demonstrated his ability to drive growth and operational excellence...

Kathleen Reid | —

Principal

Kathleen is a Principal at Playbook and the past founder of Switchboard Public Relations, where she led a strategic communications business focused on helping tech companies scale...

Farhan Mohamed | —

Advisor

Farhan is an Advisor at Playbook and a former co-owner and Editor-in-Chief of Daily Hive, where he scaled the company from a local Vancouver blog into a Canadian digital media powerhouse…

Adam Johnson | —

Principal

Adam is a Principal with over 25 years of experience in public affairs and business strategy. Specializing in clean technology, natural resources, transportation and infrastructure…

Phil Arrata | —

Advisor

Phil is an Advisor at Playbook. He has focused his career on the design and implementation of transformation strategies to drive organizational growth and efficiency...