About Us
Efficiency. Growth. Success.
Don Stickney | —
Principal and Founder
Don is a Principal and Founder of Playbook. He has over seventeen years of experience in business development and client service across North America in corporate strategy, communications, government relations, and M&A. Don has a proven track record of leading and training teams to achieve substantial and measurable results, including a 5x increase in the growth of a consulting firm as a majority owner over a ten-year period. This achievement has reinforced his passion for solving complex problems, removing barriers, and scaling teams and companies, all while delivering excellent client service.
Over the past decade, Don has actively invested in and advised several SaaS, B2B, and B2C companies, contributing to their development and scalability. His strategic insights and hands-on approach have helped these companies navigate market challenges and effectively manage growth and resilience opportunities.
Don is known for his collaborative leadership style, fostering a culture of innovation and grit within his teams. He has worked with a diverse range of clients, from established enterprises and early stage companies, helping them achieve their strategic goals and drive measurable growth. His commitment to excellence and client-centric approach make him a well regarded trusted advisor throughout North America.