Kathleen Reid
Principal
Kathleen is a Principal at Playbook, bringing a wealth of experience in strategic communications and tech company growth. She's the former founder of Switchboard Public Relations, a successful agency she led to a 2023 exit, where she focused on helping tech companies scale through impactful projects across North America and the UK. Following the acquisition, Kathleen served as Head of Corporate Communication at AbCellera, guiding their transition into a drug development company. In this role, she provided extensive communications training to executive, scientific, and business development teams, covering a variety of scenarios, and oversaw corporate communications, public affairs, investor relations, and community engagement.
At Playbook, Kathleen specializes in corporate communications, strategic planning, media training, crisis/issues management, and community building. Her entrepreneurial background and strong ties within the tech community allow her to build strategic partnerships and drive client growth and ensure their resilience as the macro and micro environment shift. She shares Playbook's commitment to being a do-er and a client-centric approach, leveraging her dedication to excellence and proactive problem-solving to deliver measurable results.