About Us
Efficiency. Growth. Success.
Adam Johnson | —
Principal
Adam is a Principal at Playbook with over 25 years of experience in public affairs and business strategy. Specializing in clean technology, natural resources, transportation and infrastructure, he has driven decision-making for senior leadership teams, boards of public and private organizations, investors, and growth-focused enterprises.
Throughout his career, Adam has built a strong international network spanning Asia, North America, and Europe with expertise including international trade, market-entry and mergers and acquisitions. He has developed deep insights into complex regulatory environments, government, investor relations and capital raises including non-dilutive funds. He has led and advised on business development and growth opportunities.
His professional career includes significant roles as Executive of a publicly traded company, a Partner at a national firm for over a decade, and Director of Parliamentary Affairs for a Federal Industry Minister. Adam is a professional with a proven track record of strategic advisory, bringing insights and expertise to companies seeking growth-oriented policy and regulatory solutions.